Part II: Where Is the Money?
by Michael Schreiber, DO
Let’s get started.
First of all, a word about the economics of PDO Thread Lifting: Threads are not cheap. However, current market forces have created a pricing structure wherein the profit margin is quite favorable. Nevertheless, it’s important to understand the nature of this investment.
PDO Threads will not make you money.
Results will make you money, and PDO Thread Lifting – when properly performed in the correct candidates – will produce dramatic effects that were previously seen only with plastic surgery. While neuromodulators are available to address wrinkles, and dermal fillers can add volume and fullness, only PDO threads can address the sagging skin and ptosis that is one of the prime visual hallmarks of the aging process. This is the unique role they play in our armamentarium. Yet they do this in a way that ties directly into another of the market trends discussed earlier:
People want “Natural” alternatives.
When considering non-surgical aesthetic options, the alternatives fall roughly into two categories: “Cosmetic” and “Regenerative.” Within the Cosmetic category, are included such things as neuromodulators, dermal fillers, lasers, RF and dermabrasion. These procedures actually stimulate and create, in and of themselves, the desired therapeutic effects. Regenerative products and procedures are those that stimulate the body’s own immune system to affect the desired result. Included under the Regenerative rubric would be PRP, Stem Cell, Sculptra… and PDO/PLLA threads. Once inserted under the skin, PDO threads stimulate the production of collagen and elastin, which create volume and tightening of the skin. The PDO thread itself acts as a temporary scaffolding upon which this new tissue is arranged. Initially used as an absorbable suture in heart surgery, the thread dissolves within 6 months, leaving no scar tissue in its wake.
In summary: Minimally-invasive… affordable… safe… effective… and Regenerative (natural). Not a hard sell.
But then again, let’s look at this like Health Care professionals. How are we serving our patients?[/vc_column_text][/vc_column][/vc_row]